How does Lovable make money?

Lovable makes money through its subscription plans (Pro, Business, Enterprise) and usage-based credit model. Free users can explore basic app generation, but upgrading unlocks advanced features, private projects, and larger usage limits. With an estimated ~8% free-to-paid conversion rate, Lovable monetizes a substantial portion of its millions of active users. In less than a year, this model has driven over $100M in recurring revenue, proving that its freemium → paid funnel works efficiently at scale.