All about Lovable.dev the Vibe Coding Platform
Lovable was founded by Anton Osika and Fabian Hedin, two Swedish entrepreneurs with deep backgrounds in AI and engineering. Anton previously created the open-source project GPT-Engineer and was CTO at Depict.ai, while Fabian has led product and accessibil ...
Lovable has grown explosively, reaching over 2.3 million active users and 180,000+ paying subscribers within its first year. The platform now sees ~100,000 new projects created daily, totaling more than 10 million apps built. In just 8 months, Lovable hit ...
Lovable offers both a free plan and paid subscription tiers designed for individuals, teams, and enterprises. The Pro plan starts at $25/month with 100 credits, private projects, and custom domains. The Business plan is $50/month, adding SSO, templates, a ...
Lovable makes money through its subscription plans (Pro, Business, Enterprise) and usage-based credit model. Free users can explore basic app generation, but upgrading unlocks advanced features, private projects, and larger usage limits. With an estimated ...
Lovable makes it possible to build almost any type of application — from SaaS MVPs and marketing websites to AI chatbots, internal dashboards, eCommerce stores, and API-driven services. Users can generate a working prototype in minutes, then iterate ...
Lovable is an AI-powered coding platform that lets anyone build fully functional apps, websites, and APIs by simply describing what they want in natural language. Instead of writing complex code, users “vibe code” with an AI assistant that pla ...
While Lovable is powerful, there are a few limitations users should know. Like all AI coding tools, it can sometimes hallucinate code or get stuck on complex logic, requiring manual debugging. Large, enterprise-scale apps may still need experienced develo ...
Yes, Lovable supports enterprise and production-grade applications. The Business and Enterprise plans include SSO, advanced permissions, governance, and compliance controls that allow companies to use Lovable securely at scale. Enterprises like Klarna and ...
Lovable is headquartered in Stockholm, Sweden, with a U.S. entity registered in Delaware. Despite scaling to over $100M ARR, the company has remained lean — operating with just ~45 employees (with over 200+ on LinkedIn who are investors) during its ...